Why Everybody Needs a Personal Brand, and How to Build One

Let’s start with the basics, what is a personal brand? Think of it like this: when someone mentions Barack Obama, Michelle Obama, Elvis Presley, or any other public figure, what does everybody think of? Most likely, there are common elements that are found in those answers. This is because they spend tons of hours trying to project a specific image of themselves that they want to be known or recognized for. A personal brand is the set of characteristics, values or elements that make you stand out in your professional life. Why is that important? Well, if you implement your personal brand in the correct way, your path to achievement, success, fame and accomplishing goals will be much easier! Here are some steps you can take to start creating your personal brand.

  1. Get to know who you truly are and what you want to project to your audience
  2. Make a list of things you consider will help you project this image (clothing, behavior, content, online presence, etc)
  3. Be consistent: if you want people to remember your branding, you need to show it constantly.
  4. Make sure that your personal brand reflects your true self, otherwise it will be hard for you to come up with a “show” every time you’re trying to promote your personal brand.

If you are unsure on how to start and would like to have professional guidance on this process, contact Eli today! He is more than happy to get to know you and discover together your personal brand and promote it correctly.

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