First impressions are important. Your clients form an opinion of your business quickly based on your website and will make a decision whether they like or dislike your company. Thus, having a professional website with company headshots is important to give off a personable, trustworthy and professional appearance to your potential clients that will help your personal branding.
Putting professional headshots of your staff on your website and social media presents your business as trustworthy and personable. Approachable photos of your staff smiling in HD quality pictures gives the impression that your staff enjoys working at your company. This builds trust between your company and your client, because they know who the workers are from their personable photos and the biography that accompanies the photos. Furthermore, these company headshots also show that you value the employees by investing time to take these photos and post them on your website. Clients will see the effort that companies put into company headshots, which reflects that the employees are valued, and employees also enjoy working at your company. This improves your brand image to seem more trustworthy and approachable, which is important to have with your potential clients.
High quality company headshots help your business look more professional, which ultimately helps your personal branding. It makes your company and your employees look more professional and respectable. Thus, clients are more willing to work with your company, because your high-quality headshots reflect your professionalism and willingness to have quality in your business. This can help differentiate you from your competitors and elevate your business and personal branding to the next level.
If you are looking for a photographer to take your company headshots for your staff, please contact Eli! He is more than happy to help you discover your personal brand and promote it through your headshots.