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Your headshot is an important photo for any business professional. It encapsulates your personal branding that people will remember, especially since it is a visual introduction to someone. For instance, it reveals whether you are approachable if you smile or your professionalism if the background is your place of work. Thus, as you and your […]

First impressions are important. Your clients form an opinion of your business quickly based on your website and will make a decision whether they like or dislike your company. Thus, having a professional website with company headshots is important to give off a personable, trustworthy and professional appearance to your potential clients that will help […]

Photography is a way to share meaningful experiences to the world through images. Guided meditation allows people to discover their true purpose before a photo shoot through self-reflection, so that the photographer can capture real meaning for the person. Meditation also incites mindfulness, which breeds better photography in Oakland and the San Francisco Bay Area. […]

Let’s start with the basics, what is a personal brand? Think of it like this: when someone mentions Barack Obama, Michelle Obama, Elvis Presley, or any other public figure, what does everybody think of? Most likely, there are common elements that are found in those answers. This is because they spend tons of hours trying […]

Whether it is for love, your career, your job or your life in general, you will always need an introduction. What does this mean? Let’s analyze this with examples. When you are trying to find the love of your life, you know what type of person is your ideal prospect. Right? It applies for work […]

The topic of personal branding has long broken into the marketing tools of many professionals and freelancers. In short, it is about building a solid image to support your career development, just as if you were a product but it is more than that, it is about leaving a mark, understood here as a legacy […]

Photo by Eli Zaturanski from https://zaturanski.com/

Summertime is here! And with the longer days and extra sunshine, this is the perfect time to take some friends out for a photo shoot. But whether you’re new to photography or you’re a seasoned pro, inspiration for shoots can be hard to come by. Luckily, summer provides its own unique set of photographic opportunities. […]

Two years ago, I traveled to Guatemala. It’s combined allure as a colorful, indigenous, and relatively underdeveloped country makes for excellent gringo bait, and I definitely wanted a bite. Speaking of gringos, I am used to being called out as foreigner the moment I speak: my Hebrew accent, Russian heritage and friendly smile have raised […]

I want our session to be all about you: be the star! But since many of my clients may be new to professional photography shoots, I would like to offer some suggestions to consider before showing up for the session. Sleep. Get plenty of rest the night before. You don’t need to worry about much more […]


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